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Compared

Copilot, ChatGPT or Claude for a small business?

The honest comparison we give every team we train. Most end up with two of the three. Here's how to decide which.

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Written by the person who trains teams on all three. About Shanoor

Updated October 2026

In short

Microsoft 365 Copilot lives inside Outlook, Teams, Word and Excel and can see everything the user already has access to; it's strongest at catching up on email and meetings and weakest at careful writing. ChatGPT is the widest general tool, with custom GPTs, image and voice. Claude is strongest on long documents, careful writing and analysis. Pick Copilot if the team lives in Outlook and Teams, Claude if the work is documents and client writing, ChatGPT for range. Prices are all about £20 to £25 per user a month.

Side by side

Copilot, ChatGPT and Claude for a small UK business.

Microsoft 365 CopilotChatGPT (Team)Claude (Team)
Where it livesInside Outlook, Teams, Word, ExcelSeparate app and browserSeparate app and browser
Sees your email and filesYes, everything the user can already openOnly what you upload or connectOnly what you upload or connect
Strongest atCatching up on threads and meetings; first drafts in WordGeneral tasks, custom GPTs, image and voiceLong documents, careful writing, analysis
Weakest atCareful writing and analysis; Excel beyond basicsReading your tenant without setupReading your tenant without setup
Main data riskSurfaces oversharing you didn't know aboutStaff pasting client data on the wrong planStaff pasting client data on the wrong plan
Typical costAbout £23 per user a month on top of Microsoft 365 (annual)About £20 to £25 per user a monthAbout £20 to £25 per user a month
Pick it whenThe team lives in Outlook and TeamsYou want the widest range of tasksYour work is documents and client writing

Prices checked October 2026. Confirm current pricing with each vendor.

By type of business

Where each one usually lands.

Accountancy and professional services.

Copilot for the inbox and meeting notes, Claude for letters, reports and anything a client reads. Data settings matter most here.

Trades and small manufacturing.

Usually one tool is enough. ChatGPT or Claude for quotes, enquiries and customer messages; Copilot only if the office already runs on Microsoft 365.

Recruitment and staffing.

Copilot if Outlook is the system of record; ChatGPT or Claude for job adverts and candidate messages. Compliance chasing wants automation, not a chat tool.

FAQ

Common questions.

Which one should a small UK business pick?

If the team lives in Outlook and Teams, Copilot, because it can see your email and files. If the work is documents and client writing, Claude. If you want the widest range of tasks and custom GPTs, ChatGPT. Most teams we train end up with two: Copilot for the inbox and meetings, plus one of the others for proper writing.

Is Copilot worth the extra licence?

Only if people will use it inside Outlook and Teams every day. Catching up on threads and meetings is where it earns the money. For writing and analysis it is the weakest of the three.

What's the data risk with each?

Copilot: it surfaces anything the user can already open, including folders overshared years ago, so check permissions before rollout. ChatGPT and Claude: staff pasting client data into a personal plan that trains on it. Team and Enterprise plans on both don't. We check the settings in the session.

Can we use all three?

Yes, and plenty do. The training covers when to reach for which, so people aren't choosing at random.

How much do they cost?

Copilot is about £23 per user a month on top of Microsoft 365 on an annual plan. ChatGPT Team and Claude Team are about £20 to £25 per user a month. Prices checked October 2026; confirm with each vendor.

Want the team trained on whichever you pick?

Free 30-minute call. We'll tell you which tool fits and scope a session on your own work.

Book a free call

or email hello@norloch.co.uk

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